Spring/Summer 2025 by Joshua Gordon

Presented as a series of chromatic vignettes, the Spring/Summer 2025 campaign offers a textured, kaleidoscopic view of the season.

High-contrast hues and scattered light leaks create a dreamlike distortion of Joshua Gordon’s raw, documentary-style photography, with overexposed elements that feel like they are fading into memory. Guided by Gordon’s music and sound design, some scenes seem suspended in time, while others spiral out of reach, capturing a dual sense of reflection and momentum.

Similarly, this season’s collection brings together the past and present, with items that are grounded in the classics, yet lean towards the contemporary.