Photographer Daniel Derro Regan situates the Carhartt WIP Winter 2023 campaign in New York City – not as a fixed location, but as a fragment of memory and time that, when viewed in the light of present day, feels oddly resonant.
Ambient lighting throughout the series of images emphasizes the city's synthetic glow at night, stretching from Queens to Harlem, while also evoking pre-millennium film stills. Moments of stillness and solitude are interspersed, meanwhile, captured in unadorned domestic spaces or empty subway cars and platforms.
The clothes themselves are taken from this season’s Carhartt WIP collection, but in their loose cuts and rugged fabric choices, also embody a sense of late 90s NYC. This does not come from a deliberate desire for nostalgia, but through the cyclical nature of aesthetics, in which even timeless classics can undergo perceived lulls and bursts of renewed energy.
These ideas, when placed in dialogue with Regan, offer a richly atmospheric take on the city — one that does not feel strictly beholden to a single era, but of memories interpreted from a contemporary vantage point.
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